Setting Your Asking Price

At Corona Estates, we recognize that pricing your home can be very emotional for your entire family. How do you put a dollar amount on memories? Many sellers are offended if the market value of their house does not reflect their emotional attachment. However, you need to consider that buyers won't pay for your memories - they don't qualify as a feature.

Three Critical Factors

At any given time, three factors affect the sale of your property: the current real estate market, the location of your property, and the competition.

Setting your asking price is easily the most crucial decision you’ll make in successfully selling your home. When you choose Corona Estates, you’ll benefit from our years of experience in the Corona and area real estate market. Our team of Home Specialist’s are experts in correctly evaluating the market conditions and setting a price that both maximizes your home’s value and appeals to potential buyers.

Three Ways to get Started Are you ready begin working with us? Download a Listing Contract Make an appointment Call: 1.888.My.Home

Here’s how Our Experience Will Help By analyzing the three factors mentioned above (market, location and competition), you’ll get a better understanding into how we approach setting an effective asking price: Marketing for Maximum Effectiveness Packaging can make your property stand out from the competition, regardless of the current market conditions. In a buyer's market (where there are more houses than buyers), preparing your home is the best way to make it memorable and easy for buyers to recall at the end of a long day of house-hunting. Our Five Star Marketing Plan excels at making your home stand out above the masses of other homes that will be competing for the same pool of buyers.

Making Your Property the Most Appealing

We've all heard it before, "location, location, location" is important. And rightly so. After all, if your house wasn’t in a great location, you wouldn’t have bought it in the first place. But you shouldn’t rely on the fact that being in a good neighborhood is enough to command a fair market price. Our team of Home Specialists can turn your house into the most appealing property in that location – one of our keys to getting top dollar for your home.

Understanding Competition

When a number of houses with similar features are on the market, yours needs to shine. If two houses are similar in structure or layout, buyers will choose the one that feels as if it could be their home. Our goal is to make your property stand out from the competition.

As you can see, setting the price is the most important keys to the successful sale of your home. At Corona Estates, we’ll walk you through the possibilities so you have a complete understanding of the factors that determine the best price for your home. In doing so, we can better ensure a smooth, easy and most profitable sale.

Understand how we price your property

We begin with a price range. Why? Because houses are commodities subject to the laws of supply and demand, and market conditions are constantly changing. Prices rise when there are more buyers than sellers; they decline when there are more houses for sale than buyers. The availability of mortgage money also affects sales, but ultimately what the buyer feels about a house is what determines the price he'll pay. While the buyer determines the selling price, you and your realtor establish the listing price of your home.

When it’s time to put a house up for sale, there is always a probability that the asking price will be lowered. The key is knowing when to lower and how much too lower—and that’s where our expertise comes into play. Our experience has taught us that timing is everything. If a house has been on the market for some time, lowering the price as a last minute effort will probably not do much good.

It is during the first two weeks when your home will get the most traffic. This is when the home is fresh on the market and in its peak sale time. Waiting too long to bring down the price won’t necessarily generate new interest as the current buyers will have already seen the house before.

To arrive at a realistic listing price, we research your competitor's pricing. We find out what similar houses have sold for recently as well as what "comparables" haven't sold to give you a good idea of the price buyers are and are not willing to pay for houses similar to yours. Remember, a buyer will be looking at a number of houses with similar features and amenities.

Featured Listing

Usually the specific features in your house will determine its price range. For example, a three-bedroom, one-bath house in a certain neighborhood will sell for less than a three-bedroom, two-bath house in the same neighborhood because buyers are willing to pay more for a second bathroom. As you can see, setting the price is the most important keys to the successful sale of your home. At Corona Estates, we’ll walk you through the possibilities so you have a complete understanding of the factors that determine the best price for your home. In doing so, we can better ensure a smooth, easy and most profitable sale.